Recently, while the book person, I was asked to recognize a group called Thanks to Ed Hardy Morons with me immediately. If the essence of fashion in fashion, is the disgraced Ed Hardy – big time. The Face Book site has 342,644 fans. This is a lot of people. So what happened to Ed Hardy and what brand online while enhancing the image? Christian Audigier, mastermind behind the Ed Hardy, is often seen as a fashion designer. But it is more than one trader. In collaboration with legendary tattoo artist Don Ed Hardy Audigier in 2004 acquired the exclusive rights to the designs of Hardy. Hardy,G&D T-Shirts, a graduate of the Art Institute of San Francisco started tattooing in 1966 – when this art form was considered culture-cons. Hardy declined the offer of full scholarship to Yale master’s program in Fine Arts with a tattoo.
The site features the Ed Hardy brand popular with celebrities – even if it obscured the fact that the concept of exclusivity around the brand for a long time. The site offers many links to pictures of celebrities to Ed Hardy clothing or stop away from their shops. In this context, location and taps the emotional connection with consumers focusing on those celebrities who are always welcome (Madonna), who insisted (Michael Jackson), or up-and-forward (Twilight Teen Star, BooBoo Stewart).
Although the site has the overall design creativity and personality, it is easy to navigate and allows consumers to order, store, read this news, and find. Should be combined effectively to promote and speed.
There was a time, believe it or not, if men and women did nothing of spending $ 90 on a shirt or funds form. Those high prices have also give a sense of economic success and exclusivity – that Audigier was a kingdom of the mark in the extensions I bet more affordable. License Audigier Ed Hardy Netherlands, smart cars, snowboards, snacks, wine, coffee, tea, energy drinks, perfumes, household products, beach items and more – all at discount stores like Ross and Marshals. Create many line extensions is a risky strategy, and resulted in substantial dilution of the strength of the signal. Reaction was inevitable.
Unfortunately, the most exciting feature of the site of the concentration of label in the past days of glory. Audigier is brilliant at branding, but seems less able to maintain them. Then out in many directions, Ed Hardy has lost its luster and its meaning, spelling long-term problems for the brand. And no place, regardless of the operating and exercise, can stop bleeding ink poorly designed branding.